Yellowstone x New Balance Digital Interactive Posts
The purpose of this assignment was to create a cohesive campaign for a national park of our choosing. In addition to creating advertisements for the respective national park, we were instructed to choose a brand for them to collaborate with. Based on our demographic, Gen X, we found that Yellowstone and New Balance would be a great collaboration for this campaign. The following work is my creative contribution to this project, the YouTube videos, as well as our inspiration and sketches.
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Contributors: Miranda Morrone, Audrey Valentine,
Rebecca Smith, Grace Manganaro
Sketches and Inspiration
My Final YouTube Video Mockups
The vision for both of these ads was to showcase the different color customization options for our sneaker collaboration based on photos taken at Yellowstone. The colors are correlated with the Yellowstone imagerty, creating the connection between Yellowstone and New Balance. The video on the left was created to be a YouTube short, while the one on the right is a sample of a larger video to showcase more color options.
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In order to make this campaign interactive, we decided to create a contest where people are encouraged to post a photo in their new shoes, and if they include the hashtag, #StepIntoYellowstone, they would be automatically entered to win a free trip sponsored by US National Park Services.