MIRANDA MORRONE

About Me

My name is Miranda Morrone, and I am a James Madison University alumna. I am currently pursuing a Master of Science Degree in Digital Marketing from Fairleigh Dickinson University. I received my undergraduate Bachelor of Science degree in Media Arts and Design with a concentration in Creative Advertising, as well as a General Business minor. 

​

Within my Creative Advertising concentration at JMU, I learned the ins and outs of media, arts, and design. I became proficient in the Adobe Suite, and can professionally film, upload, and edit with professional cameras and Apple editing software. In addition, I gained knowledge and experience through copywriting, producing creative briefs, conducting research through the IRB, and producing final creative components for advertisements I planned. The Creative Advertising major thoroughly prepared me for the industries in which I hope to work in. In addition, my business minor provided me foundational knowledge in Marketing, Management, Finance, Accounting, and Computer Information Systems.

​

Throughout my time at JMU, I gained a solid foundational knowledge of the digital media industry through my employment and extracurriculars. To begin, my freshman year I joined a sorority, Phi Mu, where I was able to serve as the Public Relations Chairwoman. In addition to my time creating graphics and editing photos to create cohesive content for @phimujmu, I was able to become the social media assistant at the University Communications office at JMU. Working in University Communications taught me how to utilize social media in a professional manner. I worked directly with clients, planned and created content calendars, and utilized many different analytics to help create and plan content. 

​

With these experiences, I was able to intern at Ogilvy Health, where I worked in UX / Content Strategy. This provided me with the professional advertising agency experience I was searching for. Working on client deliverables, project mapping, social media, researching, and presenting a project to the executive board of Ogilvy Health was a rewarding experience.