casamigos senior capstone

For our final Creative Advertising class at JMU, my group and I were assigned the task to produce a complete advertising campaign for our brand, Casamigos. From doing research and experiments approved by the IRB, to conducting photoshoots for the deliverables, as well as creating the final book in Adobe Illustrator, this campaign was a semester-long endeavor and we could not be more proud of how our work turned out. Our agency, Flare01, decided to turn Casamigos from a masculine brand to a feminine one by changing the name to "Casamigas" for the campaign!

Contributors: Miranda Morrone, Alana Shapiro, Grace Manganaro, Ally Hartmann, Mariella Rossi

Making casamigos the drink
for every girls night

Demographic: Middle-class, female, 21-27 years old, pursuing a college degree or recently graduated, expected salary of $55,000 / year.

Desired Mindset: The campaign goal is to have the target view Casamigos as their ultimate girls night drink. Many people in their twenties are still looking for their signature drink, and we hope to prove that it should be Casamigos.

Through fun recipe ideas on social media, to brand-product-placement in popular shows such as Love Island, fun guerilla marketing ideas, or even just classic TV ads, this campaign dives into all categories of advertising deliverables.