JMU TikTok

Within the first week of my internship in the University Communications office at James Madison University, I was tasked with the job of creating our University's first TikTok account. Spending weeks benchmarking, scheduling collaborations, and filming days, I was finally able to get it up and running. In only one year, it grew to 8300+ followers and 235K+ likes. I am extremely proud of what I built before the government ban of TikTok in Higher Education through appealing to aspiring, current, and graduated members of the JMU community.